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Apple taking shots at Windows 7

Looks like Apple wasted no time in taking jabs at the newcomer from Redmond, Washington. Windows 7 is barely 24 hours old and three new Get a Mac ads are already, as they say, on the air. The new ads did more than taking hooks and uppercuts at the newly released operating system just as they used to with Vista. In fact, you could almost say the gloves were never there in the first place.

The first ad on queue titled PC News features PC as an anchor for PC Action News crossing live to a reporter on scene surrounded by people eager to make the jump to a new operating system. Suffice to say, things didn’t turn out as well as PC hoped it would.

In the second ad, Teeter Tottering, we see Anne, an XP user, about to make the switch from XP looking for a fresh start, as she carries a box labeled, “Anne’s stuff”, which kept being taken away by PC. She says that she could stick to what she knows, but what she knows is pain and frustration. As with the first ad, this one touts customer satisfaction as the main reason for switching to a Mac.

PC insists that Windows 7 will not have any of the problems that Vista had in the third commercial, Broken Promises. Mac however remembers differently all the way back to Windows 3. Pay attention to the ‘tache and the flip glasses, oh and don’t forget the rolled up jacket sleeves while you’re at it.

You can watch the ads on Apple’s website.

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Comments (7)

Oct 24, 2009
Brett McGuire said...
The funny thing is that all the advertising in the world won't change the fact that Windows is used on 99.99% of the world's computers - or the fact that an Apple computer costs 2x as much as a Windows one.
Oct 24, 2009
Aulia Masna said...
Actually Mac sales have shot up since that series of ads were launched. Seen the latest fin numbers from Apple?
Oct 24, 2009
Brett McGuire said...
Yeah, but this is really transparent. They are basically leveraging off Microsoft's promotional machine to sell their own products. It's not even clever. It's what you'd expect from a telecoms company or bulk discount store. Windows releases a really great product, does some pretty nice advertising and what does Apple do? More of the same shit. Lame. Lame. Lame. Lame. As a fan of their products, I would love to see Apple grow up and stop the comparative advertising. Comparative advertising is to marketing what sarcasm is to humour: It's cheap, easy and in the end you just look like a jerk. That's what Apple is: the jerk of the IT world.
Oct 24, 2009
Aulia Masna said...
It's normal in the US. Have you seen Verizon's recent ads? They're
leveraging off iPhone's apparent limitations.
Oct 24, 2009
Brett McGuire said...
It's normal, yes, but Apple isn't normal. It's extraordinary but its advertising lets it down. It's enough to turn me to... *shock* Android! LOL
Oct 24, 2009
Aulia Masna said...
Replace Android with Windows and you said the same thing a few months
ago about Macs. Now here you are with a MacBook Air ;)
Oct 24, 2009
Brett McGuire said...
I was drunk. That's my excuse :)

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