Axis giving away mobile numbers with 1.25l bottle of Coca Cola brand soda

Looks like Axis is pushing to get their subscriber number up aggressively. Spotted today, every 1.25 liter bottle of soda from the Coca Cola Company (Coca Cola, Fanta, Sprite, etc) carry a single complimentary Axis SIM card with enough credit to make a 5 minute phone call send 5 SMS and 30% extra on the next five credit top ups.

Interesting. I just wonder how many numbers will be wasted as people who don't want them throw them away.

In a household with three Axis numbers already, I'm not sure what to do with these two cards once I find them again. Just lost them about an hour ago. The packaging is so small.