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Apple taking shots at Windows 7

Looks like Apple wasted no time in taking jabs at the newcomer from Redmond, Washington. Windows 7 is barely 24 hours old and three new Get a Mac ads are already, as they say, on the air. The new ads did more than taking hooks and uppercuts at the newly released operating system just as they used to with Vista. In fact, you could almost say the gloves were never there in the first place.

The first ad on queue titled PC News features PC as an anchor for PC Action News crossing live to a reporter on scene surrounded by people eager to make the jump to a new operating system. Suffice to say, things didn’t turn out as well as PC hoped it would.

In the second ad, Teeter Tottering, we see Anne, an XP user, about to make the switch from XP looking for a fresh start, as she carries a box labeled, “Anne’s stuff”, which kept being taken away by PC. She says that she could stick to what she knows, but what she knows is pain and frustration. As with the first ad, this one touts customer satisfaction as the main reason for switching to a Mac.

PC insists that Windows 7 will not have any of the problems that Vista had in the third commercial, Broken Promises. Mac however remembers differently all the way back to Windows 3. Pay attention to the ‘tache and the flip glasses, oh and don’t forget the rolled up jacket sleeves while you’re at it.

You can watch the ads on Apple’s website.

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Filed under  //   ad   commercial   get a mac   mac   pc   television   windows  

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Laptop Hunters eat your heart out

As always, Tuesdays have always brought something new to the Mac scene. Earlier today, Apple released a slew of software updates including Mac OS X 10.5.7 (both client and server), Safari 3.2.3Security Updates for Mac OS X Tiger (also client and server), and an update to Safari 4 beta once you’ve installed the latest OS updates.


But really, who pays attention to those when Apple also released three brand spanking new Get a Mac ads during American Idol? People speculated whether Biohazard Suit, Legal Copy and Stacks were Apple’s responses to Microsoft’s Laptop Hunters series but given the timeframe, that seemed unlikely. Lo and behold, Justin Long and John Hodgman return in PC Choice Chat, Elimination, and Customer Care. Boom! Head shot. RIP Laptop Hunters.

In PC Choice Chat, PC hosts a radio show about helping people pick the best PC for them but he dismissed all the incoming phone calls because they turned out to be from people wanting to use Macs. Pay attention to Mac’s expressions as PC answers the questions, it's priceless.

In Elimination, PC brought along his friends to offer choice for Megan who is looking for a new computer with a large screen, fast processor and doesn't crash. Naturally they were all eliminated but listen closely to Megan when Mac introduced himself.

Customer Care brought back a Mac Genius into the series as PC reminisces the horror when trying to reach customer support over the phone.

While Apple’s Get a Mac series have always carried humorous undertones while taking potshots at the non-Mac side, these latest ones hit the home run.

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Filed under  //   advertisement   apple   getamac   microsoft   television  

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